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How is cheap interaction driving the strategy of branding into decay? Let's rewind. What is a brand? It's a promise: information from a firm promising you a set of costs and benefits from the consumption of a good or service. Brands shape your exp
Though unsurprising, a new study released today by a consortium of big players in advertising found hard numbers to back up what you might have guessed. Specifically, that only 6% of people<sep/>
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